Shraddha Kapoor, Instagram and statistics you didn't need

I have been jobless for five months now. Which means inconsequential pieces of news pick my interest, like: 'Shraddha Kapoor becomes the third most-followed Bollywood actor on Instagram'. She now has over 50 million followers. For someone who has a forgettable filmography except maybe an Aashiqui 2, Chhichhore, ABCD 2 and Stree (I'm being kind with the latter two) and a vapid personality, why is Shraddha Kapoor more popular on Instagram than Katrina Kaif and Anushka Sharma? A mildly famous subreddit happened to be discussing Instagram behaviours of stars and got me curious. Five days ago, it was reported that the only two Bollywood stars ahead of her were Priyanka Chopra and Deepika Padukone. If numbers are to go by, Shraddha has inched (or millimetred) past Deepika in the last couple of days and has now reached the second spot! Now Deepika's PR, for anyone who feeds on entertainment news for breakfast would know, is intense. Best wife? Deepika. Best actress ever...